In any business partnership, problems and concerns arise that must be addressed quickly and with a certain finesse that can't be provided by just anyone. Client relations managers are service experts, responsible for ensuring a business partnership not only survives, but thrives.
Maintaining a strong reputation is the main goal of a client relations manager, meaning they must be quick thinkers, able to pose solutions to every-day issues, and keep in constant communication with their clients. Read on to discover more about how these individuals help secure a company's commitment to a client.
Client relations managers are the “problem solvers” in a company. Tasked with maintaining client relationships in a business-to-business partnership, these individuals are responsible for the ongoing success of a partnership.
According to Indeed.com, the following locations have the most job opportunities for client relations managers:
Depending on where they work, client relations managers encounter a variety of problems throughout an average day. These might include concerns about marketing direction or message, meaning the client relations manager must have a wide breadth of knowledge about ongoing marketing campaigns, and particular client needs.
After speaking with clients, the relations managers communicates any concerns or issues to higher-level management and leaders of various departments. Some professionals they typically work with include:
Client relations managers are, above all else, “people persons.” These professionals hone their communication skills and abilities with experience in customer service or public relations positions before entering leadership roles.
Typically, client relations managers earn bachelor's degree in marketing, public relations, or communications before entering the work force.
Client relations manager's salaries vary widely on the size of the company they work for. Smaller corporations maintain fewer client relationships, while larger ones might require a client relations manager to stay in contact with dozens of clients at a time. Larger companies provide more incentive for their client relations managers to perform well, meaning pay can range from $40,000 to nearly $100,000 a year.
If you're interested in a career establishing and maintaining business relationships, contact schools offering degrees in marketing and communications.