Direct Marketing Manager - The Career

Direct marketing has a long history in the advertising and marketing industry. Started in the late 1800s as a mail-order catalog campaign, direct marketing allows companies to directly contact potential consumers and inform them of new products, promotions, or services.

By sending mail directly to clients and customers, companies have a cheap and reliable method of informing new clients about goods and offers. Direct marketing managers head up these campaigns, measuring effects and providing ideas for new advertising methods.

What do they do?

Direct marketing managers are responsible for all direct marketing efforts at a company. Most direct marketing today occurs in mail and e-mail advertising, taking the form of brochures, catalogs, posters, and letters.

Location and Opportunity

According to Indeed.com, several locations offer strong job prospects for direct marketing managers. Some of these locations include:

  • New York, NY
  • Chicago, IL
  • Houston, TX
  • San Francisco, CA
  • Atlanta, GA

Most of the time, direct marketing managers ask customers to respond to something in a letter, allowing them to measure how effective the campaign was. Direct marketing managers track how many letters they've sent, in addition to how many responses they've gotten, then report results back to advertising managers and sales representatives about which advertisements were most effective.

Throughout their campaign creation process, direct marketing managers work with several other advertising professionals. Some of these include:

Qualifications

Before becoming managers, these professionals typically work as direct mail specialists or sales representatives, building up marketing experience. Most direct marketing managers are required to have at least three to five years of experience to get the job.

Typically, direct marketing managers earn bachelor's degrees in business or marketing, allowing them to develop strategies for monitoring and assessing direct mail marketing campaigns.

Become a Direct Marketing Manager

Direct marketing managers usually earn between $70,000 and $85,000 a year, depending on skills and previous experience. Those who earn master's degrees in marketing will have more to offer a company, and have the opportunity to earn advancements in pay.

If you're interested in learning more about direct marketing and how direct marketing managers lead their teams in successful campaigns, contact schools offering degrees in marketing.

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