Email Marketing Manager - The Career

According to a poll on howstuffworks.com, most people check their emails between one and five times per day. With so many people constantly reviewing their messages, it's no wonder that companies have begun to notice the effectiveness of email marketing campaigns.

When companies want to enact successful email marketing campaigns, they turn to email marketing managers to determine the resources, approach, and potential return on investment.

What do they do?

Email marketing managers head up email campaigns at companies, informing consumers and business partners of new products, new events, or company updates. If you've ever bought a product online and subscribed to that company's newsletter, that's a prime example of what an email marketing manager leads.

Location and Opportunity

According to Indeed.com, potential email marketing managers might find their best chance of employment in several cities across the country. Some of these locations include:

  • New York, NY
  • San Francisco, CA
  • Chicago, IL
  • Atlanta, GA
  • Houston, TX

Email marketing managers determine the best way companies can reach consumers through the written word, sharing information about company direction and new product developments. This allows the consumer to feel in touch with a company, and informs them about any new events.

To reach their consumer base, these professionals assemble and organize large email databases they pull information from each month or week. To help manage this huge task, email marketing managers work with several other professionals, including:

Qualifications

Email marketing managers typically engage in some coding, so a knowledge of HTML may be required for the position. These individuals have worked in direct marketing campaigns in the past, earning the right for their management position. Most email marketing managers typically work five years in a lower position before taking on leadership roles.

Many companies require email marketing managers to obtain bachelor's degrees in marketing, business, or communications before entering the field.

Become an Email Marketing Manager

Companies pay email marketing managers competitive wages, depending on experience and how effective email campaigns turn out to be. Typically, email marketing managers make between $50,000 and $65,000 per year.

If you're interested in learning more about implement email campaigns at a company, contact schools offering degrees in marketing.

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