For businesses looking to increase their online presence, sound marketing strategies and an understanding of how consumers use the Internet are a must. It isn't enough to throw up a website, sit and wait for customers, and hope for the best.
That's why companies turn to Internet marketers for their web-based needs. Read on to discover how Internet marketers combine web design experience with traditional marketing principles to drive sales for a business.
The term “Internet marketer” is a rather broad category that plays several roles in jump-starting a business's foray into the digital world. Internet marketers could find themselves working in web design roles, advertising creation, content creation, or search engine optimization (SEO) strategy.
According to Indeed.com, the following locations offer the best prospects for those looking to enter the field:
Because of the fluid nature of the career, these professionals must gain a complex skill set to fill the needs of any business. They might spend days at a time building up a company's blog, only then to turn around and begin social media outreach.
Creating sites for established businesses takes strategy, organization, and a willingness to work within a team effectively. Typically, Internet marketers work with a variety of professionals, including:
Internet marketers build up diverse skills through years of experience designing pages and engaging in SEO practices. Usually, Internet marketing positions are entry-level, though management roles will require between three and five years of experience.
Most Internet marketers earn at least bachelor's degrees in marketing, business, or communications before entering the field.
Because Internet marketing is a broad category, different types of Internet marketers receive different levels of pay. Entry-level candidates may earn as much as $50,000, while higher-paid candidates can earn between $80,000 and $100,000 depending on their success.
Internet marketing is a booming field, and will continue to grow as more businesses recognize the power of the Web.
If you're interested in learning more about a career creating buzz about a business online, contact schools offering degrees in marketing.