While most market research interviewers won't describe their jobs as glamorous, they are still an integral part of the marketing process. In fact, you could say that without the hard work and dedication of research interviewers, market research wouldn't be nearly as helpful for a marketing director.
Market research interviewers are typically entry-level research positions that allow companies to get first-hand looks into how the public views a product, service or brand. Read on to discover how these individuals get opinions and use those opinions to inform marketing efforts.
Market research interviewers spend their days interviewing dozens of potential customers about their views on a product or brand. They identify target populations who would most likely buy a product, and gain an understanding of what it is they like about that product.
According to Indeed.com, several locations are currently hiring market research interviewers, including companies in:
They usually interview consumers through various means, such as cold calls, emails, online surveys, and face-to-face discussions. They don't only get a base opinion from a consumer, but also the “why” behind that opinion.
Market research interviewers collect data and submit it to research managers, who then sift through that data to find the meaningful elements. Other professionals they work with typically include:
Market research interviewer positions are typically entry-level, making them great positions for recent graduates or those looking to get involved in the industry. Researcher interviewers must enjoy talking with others, and are approachable enough to walk up potential interviewees and get their opinions.
Most market research interviewers earn bachelor's degrees in marketing before taking the position, but some companies will hire interviewers based on previous experience.
Because they are entry-level positions, market research interviewers typically earn between $20,000 and $40,000, but there is huge potential for growth in these positions. Those who do well as interviewers might go on to higher-level researcher positions.
If you're interested in learning more about interviewing potential customers, contact schools offering degrees in marketing.