As companies release new products or introduce new services, they need to get the word out and drive up buzz for their brand. Leading these outreach efforts are media coordinators, marketing professionals who specialize in contacting media representatives and organizing advertising campaigns.
Media coordinators discern which forms of media outreach are most successful, and then work to create business deals and advertising partnerships that integrate those forms. Read on to discover how an effective media coordinator can turn around a company's advertising efforts.
Media coordinators contact print, radio, television, and online media sources to purchase promotional spots for the product they represent. These outreach specialists develop lists of potential media representatives and stay in frequent contact with them, updating them about services and news-worthy events at a company.
According to Indeed.com, the following locations are offering positions to media coordinators:
Media coordinators also draft and edit press releases and edit print advertisements before they are sent to newspapers or magazines. If anything is wrong with an advertisement, it's the media coordinator's responsibility to address concerns and ensure a company's message is consistent throughout the various advertisements.
As they work across departments to coordinate media outreach campaigns, these professionals work with a variety of other marketers. Some of these include:
Media coordinators have established excellent working relationships with members of the press, and have great interpersonal communications skills. They work out business and advertising deals with various media representatives, and analyze the impacts of an advertising campaign for future knowledge.
Most media coordinators earn bachelor's degrees in marketing or communications before entering the field. A bachelor's in marketing gives them the base of knowledge needed to effectively assess an advertising relationship.
Most media coordinators earn between $50,000 and $75,000 based on effectiveness and previous experience. Coordinators who excel in their positions may also take on higher-level roles.
Media outreach is a constant battle for companies, but it is a necessary one. Without effective media coordination, products or services wouldn't be able to drive the buzz needed for a successful launch. As companies come to recognize the need for media coordinators, demand will grow.
If you're interested in learning more about coordinating media campaigns, contact schools offering degrees in marketing.