Nonprofits help provide families and individuals in need with programs and services to improve their lives. As the name suggests, the organizations are funded mainly from donations and word-of-mouth advertising, meaning effective marketing campaigns are a must.
Nonprofit organization managers take on a variety of challenges at an organization, managing multiple employees and initiatives while ensuring the nonprofit is taking in enough money to continue offering services. Read on to discover how these leaders work with other professionals and members of the community to increase the recognition of an organization.
Nonprofit organization managers plan out and coordinate outreach campaigns, organizing events, fundraising initiatives, and public relations for a nonprofit. With proper marketing strategies, managers help to build membership, connect with new donors, and raise awareness about what a nonprofit provides.
According to Indeed.com, several locations are most in need of nonprofit managers, including:
Like all marketing efforts, nonprofits must first identify who their target audiences are. This largely depends on the goal of the marketing campaign – whether that be getting more people to join the organization, or pushing for increased donations.
While managing marketing campaigns and an organization's functions, these professionals frequently meet with potential sponsors, like business leaders, selling them on the benefits of funding a campaign. For example, a business who helps fund a well-known nonprofit has the opportunity to engage in cause marketing, enhancing the reputation of that business. It's a win-win for both the business and the nonprofit organization.
Nonprofit organization managers work with a variety of professionals to implement their campaigns. Some of these include:
Nonprofit organization managers are, above all, committed to a nonprofit's cause. They truly believe their work has the ability to change the world for the better, allowing their beliefs to fuel their fundraising efforts.
Typically, nonprofit organization managers earn at least bachelor's degrees in marketing or social work before entering the position. They must additionally gain several years of experience in lower-level nonprofit positions.
The average salary range for a nonprofit organization manager in August 2012 was between $40,000 and $65,000.
As nonprofits continue to thrive around the country, they'll need more effective managers to increase the overall reach of those entities.
If you're interested in learning more about working for nonprofits and ensuring their continued success, contact schools offering degrees in marketing.