Big things often come in small packages. But those packages tend to be flashy, eye-catching, and extremely effective at driving consumer interest for those “things” inside of them.
Packaging specialists offer a wide array of services and benefits for companies looking to streamline their packaging design and management. By integrating strong design skills with business savvy, packing specialists help companies to define how their products are presented in the public.
Every time a consumer buys a product, it comes with some form of logo or branding message a packaging specialist helped to design. Packaging specialists examine market preference and consumer need to deliver packaging innovations to companies.
According to Indeed.com, several locations are in need of packaging specialists throughout the country. Some of these include:
By studying and researching the ways stores display products on shelves, packaging specialists help to create appealing box art or graphic design for products. However, packaging specialists aren't simply artists.
Sometimes packaging specialists assist in the actual manufacturing and technical side of packaging. Their goal is to keep packaging costs as low as possible while delivering a high quality product. They work between a company and a retailer to send sample packages, ensuring the retailer understands the dimensions and weight of the typical package.
Some other professionals packaging specialists work with include:
Most packaging specialists gain a variety of skills before entering the position. While they must have strong art direction and sense of style, they must also be able to perform technical duties in assembly and shipping.
Packaging specialists need strong communication and creative skills to brainstorm packaging innovations. Typically, these professionals earn bachelor's degrees in graphic arts and imaging or marketing.
Packing specialist salaries vary widely depending on the job title and responsibility. Most packing specialists earn between $45,000 and $62,000.
If you're interested in learning more about a degree in package design and shipment, contact schools offering degrees in marketing.