To reignite public interest in a product or service, sometimes businesses need to remind consumers about why that product or service was so exciting in the first place. Promotional campaigns aim to increase buzz over a brand by spreading the word about great deals or offers on that brand.
Promotions consultants lead these efforts, brainstorming ways to capture consumer attention. Read on and learn how these specialists create plans to enact promotional campaigns in a variety of settings.
If you had the choice between one brand offering a product, and another offering a “two for one” deal, which one would you likely choose?
Most people naturally choose the two for one deal. For such a bargain, why wouldn't you buy it? Promotions consultants thrive on these scenarios, taking on failing brands and crafting winning campaigns that push them forward to defeat competitors. When businesses turn to promotions consultants they expect new ideas backed by research, detailing how a promotional campaign will increase the overall profit generated by a product.
According to Indeed.com, candidates for the position should consider the following locations:
Promotions consultants create various budget scenarios, showing businesses how much a campaign costs, and what the potential return on investment will be. They might suggest offering special discounts for certain products, promoting merchandise for a brand, starting a new contest, or any other method that could drive customers back to a business.
To chart a promotional campaign's potential effectiveness, consultants work with a variety of marketing professionals, including:
Promotions consultants must engage in frequent brainstorming sessions with multiple marketing professionals, meaning they need strong communications skills and an understanding of marketing techniques. They've typically gained between three and five years of experience implementing marketing campaigns as event marketers or planners, and use that experience to put together promotional budgets and business scenarios.
Most promotions consultants have earned bachelor's degrees in marketing, allowing them to develop business skills and an understanding of promotional campaign case studies.
Promotions consultants earn salaries ranging from a little over $40,000 to $65,000. Depending on how long they've worked in the field and how effective they've been, this salary could increase greatly.
Promotions consultants are highly needed by companies looking to boost their product visibility.
If you're interested in learning more about a career developing promotional campaigns for a brand, contact schools offering degrees in marketing.