To succeed on the Web, any business must understand that one strategy drives traffic to a site better than any other method – effective search engine marketing. Search engine marketing efforts are why certain web pages appear higher in search results than others, and also why some businesses thrive when others fail.
Helping sites increase their visibility and traffic are search engine marketing analysts, data experts who manage and execute tactical search marketing campaigns. Read on to discover how these analysts research and conceptualize strategies for online marketing efforts.
Search engine marketing analysts bring data-driven, quantitative approaches to search marketing techniques, analyzing the effects of keyword selection, content creation, seasonal trends, or anything else that could affect search results.
Across the United States, companies are hiring search analysts to streamline their web pages. Some locations currently hiring include:
They work to become experts in understanding search platforms like Google, Bing, and Yahoo, researching search algorithms and developing reports that detail ways to increase web traffic, advertisement clicks, or quality scores.
Companies hire search engine marketing analysts to determine how using an advertisement with one keyword might be different from an advertisement with another keyword. Working with multiple search engine marketing professionals, they provide companies with answers to any search-related inquiries. Some other professionals they might work with include:
Most search engine marketing analysts have backgrounds in mathematics or marketing, and are able to communicate with higher-level marketing professionals to help implement new online marketing campaigns. Companies typically desire their marketing analysts to gain two or three years of experience in the search marketing field.
In college, many future search engine marketing analysts earn bachelor's degrees in marketing, computer science, or business administration.
Businesses place high value on search engine marketing analysts who increase page rankings and drive traffic to a company site. Most search engine marketing analysts earn between $55,000 and $75,000 depending on their level of expertise and the size of the company.
If you're interested in learning more about search engine marketing, contact schools offering degrees in marketing.