Consumer Psychology

Explore basic psychological concepts behind marketing various products ...

Understanding the complex process with which the minds of consumers take is the holy grail of marketing. It is the key to creating wildly successful marketing campaigns and expanding the reach of whatever product you offer.

And as any astute individual who has seen large corporate marketing campaigns fail miserably to make a positive imprint on the minds of consumers, understanding consumer psychology is not easy.

The following are some of the aspects the articles listed below touch upon:

  • The Psychology of Marketing
    How does psychology fit into marketing various types of products? Follow the process marketers take consumers through to arrive at a purchase decision.
  • Commercials, Advertisements, Why are they doing that?!
    Learn the reasons behind the creation of famous commercials (more complex than you may think).
  • Those great Marketing Careers...
    Explore the careers associated with developing successful marketing campaigns and learn how people are getting there.
Top