Last Updated: November 10, 2020

The Internet is evolving and changing into a system that rewards businesses who provide their consumers with top-notch quality content. In today’s world, it isn’t enough to hope that SEO tricks alone will push your website to the top of the Google.

Content marketing specialists help provide businesses with solid web content, giving browsers a legitimate reason to visit a site. As users come to value a site’s content, the site experiences growth and an increase in page ranking. Read on to discover more about how content marketing specialists can drive sales and profitability at an online company.

What do they do?

Location and Opportunity

Finding a career as a content marketing specialist can be challenging, though more companies are discovering the value of high quality content on their sites. The following locations provide the best opportunities for those looking to enter the field:

  • New York, NY
  • San Francisco, CA
  • Chicago, IL
  • Seattle, WA
  • Washington, DC

Content marketing specialists are creative visionaries at a company. When you visit a website and read an article, blog post, or any other bit of content for that matter, a content marketing specialist created it. Websites that provide interesting and relevant content to visitors retain those readers and attract new ones.

During the content creation process, these writers research a subject, find the interesting angles, create grabbing headlines, and expertly craft their articles. Throughout the process, content marketing specialists meet with editors and other writers to brainstorm new article ideas and discover what kinds of content their readers want to see.

Content marketing specialists typically work with several other creative professionals to craft solid content. Some of those professionals include:


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Creative drive is the primary qualification of any successful content marketing specialist. These individuals must find the interesting bits of information that will drive visitors to websites. Of course, a strong writing style and understanding of grammar is also necessary.

Typically, content marketing specialists earn bachelor’s degrees in marketing or journalism before entering the field.

Become a Content Marketing Specialist

Content marketing specialist salaries vary depending on location, creative output, and previous experience. According to, the average salary for a content marketing specialist in spring of 2012 was $53,000.

If you’re interested in helping drive traffic to sites through content creation, contact schools offering degrees in marketing.