Last Updated: November 10, 2020
When you open up a web page, newspaper, or magazine, you’re greeted with rich content tailored to your particular tastes as a consumer. Whether you’re reading an article, watching a video, or listening to news updates, someone supervised the creation and publication of that content.
Content production managers oversee all aspects of content production, from the initial brainstorming phase to the time it’s published. Read on to discover how content production managers work with their teams to craft solid content that increases a company’s value.
What do they do?
Location and Opportunity
For those looking for the job, Indeed.com lists several different areas where content production managers are in high demand. Some of these areas include:
Content production managers are almost like editors with a more diverse set of skills. Content production managers must understand not only how to write and edit the written word, but also have an understanding of video creation and audio editing.
Working with a team of content specialists, production managers keep their staff on deadline, providing creative input while driving them to finish quality content quickly and efficiently. They assign writers, photographers, and videographers various projects from a long to-do list that they develop with other content producers.
Content production managers typically work with diverse team members, including:
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Content production managers build up several years of experience as content creators before moving on to production and editing. A keen eye for detail, strong communication and leadership skills, and strict adherence to deadline are a must for any successful content production manager.
Typically, content production managers obtain bachelor’s degrees in communications or marketing before applying to the job. This gives them a solid background in marketing techniques that they use to implement content creation strategies with their teams.
Become a Content Production Manager
The average median salary for a content production manager in 2012 was $65,000, though that salary fluctuates depending on the company and how many years of experience the manager has.
If you’re interested in a career leading teams of video, web, and print content producers, contact schools offering degrees in marketing.