Last Updated: November 10, 2020
Corporations are large businesses that sometimes struggle to disseminate focused messages about products, business plans, or marketing campaigns in a focused manner. Corporate communications managers are the professionals that bring that focus to the table, contacting media representatives, and working with customers to address problems or concerns.
Primarily serving in a public relations role, corporate communications managers sometimes act as the face of a corporation, engaging with the public to ensure customer experience meets and exceeds expectations.
What do they do?
Location and Opportunity
Job openings for this position are spread across the country, but Indeed.com lists several areas in higher need. Some of these locations include:
Corporate communications managers are the primary sources of communication at a corporation. These individuals create press releases, engage in media outreach, and set up product announcements. By with a team of public relations and customer service specialists, they create a unifying voice for the company.
They not only communicate outside of an organization, but inside one as well. Corporate communication managers often craft company wide e-mails, and set up presentations describing new campaigns or initiatives.
Some professionals corporate communications managers work with include:
Qualifications
Our Recommended Schools
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Grand Canyon University (GCU)
GCU's Colangelo College of Business offers leading edge degrees that address the demands of contemporary business environments.
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Southern New Hampshire University (SNHU)
Explore the bond between business and consumer behavior with a degree in marketing.
Most corporate communications managers earn bachelors degrees in either journalism, marketing, or public relations before entering the career. These programs help prepare these professionals for interacting with members of the media on a regular basis, and hone their communications skills.
Usually before entering leadership roles, they build up several years of experience in public relations and other positions that allow them to interact with the media.
Become a Corporate Communications Professional
As team leaders, corporate communications managers earn high pay depending on the company they work for. The average salary for corporate communications managers in 2012 was $86,000.
If you’re interested in providing companies with a strong voice, contact schools offering degrees in marketing.