Last Updated: November 10, 2020

On a web page, content must stay relevant, bug-free, and accessible to all users. While content creation is only one aspect of managing a website, ensuring that content is functioning correctly is another story altogether.

Digital content managers publish web content and keep it up to date. Small changes to a website can wreak havoc on that site’s content, as articles or links are moved and broken. Digital content managers keep a site running smoothly, while also tracking data about where users are clicking, how long they stay on a site, and other data points that drive marketing efforts.

What do they do?

Location and Opportunity

Job openings for digital content members fluctuate greatly, but there are several areas where demand is highest. According to, some of these top locations include:

  • New York, NY
  • San Francisco, CA
  • Los Angeles, CA
  • Chicago, IL
  • Seattle, WA

In marketing, digital content managers typically run e-commerce websites and continually update their pages to include new products and product descriptions. Digital content managers work through web content management systems to track changes in content and check to see links are working correctly.

Working with content writers, they build up the digital content of a site and track which products sell, and why they sell. Then, they report back to fellow marketers about which strategies are most successful.

Digital content managers work with a variety of content creators and marketers to keep websites on track. Some professionals they work with include:


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Most digital content managers have worked as content creators before moving into their higher-level positions. Digital content managers must have previous editing experience, as well as an understanding that content must be updated continuously for websites to remain relevant.

Most digital content managers earn at least bachelor’s degrees in communications or marketing before entering the field.

Become a Digital Content Manager

As more companies look to enter the e-commerce field, they’ll need highly organized individuals to manage content across platforms. Digital content managers typically earn between $60,000 to $80,000 per year in salary.

If you’re interested in a career managing digital content, contact schools offering degrees in marketing.