Last Updated: November 10, 2020

To run a website today, businesses need multiple professionals creating content, posting pictures, and keeping readers interested. Throughout the development process, one professional needs to keep everything in order and ensure consumer needs are being realized by the site.

Digital media managers oversee the development, production, and review of a site’s content, from videos to blog posts. These individuals have the experience needed to track how a site’s content affects its readership, making them a critical player in successful web development.

What do they do?

Location and Opportunity

According to, digital media managers have the best chance of getting a job in the following locations:

  • New York, NY
  • San Francisco, CA
  • Chicago, IL
  • Los Angeles, CA
  • Atlanta, GA

By and large, digital media managers are copywriters and web developers with artistic and business-centered vision who wish to capture the minds of their readers. By reaching out to readers and creating informational press releases and email campaigns, these professionals increase the visibility of the companies they represent.

Companies today are more interested than ever in including their consumers in the marketing process, meaning digital media managers must participate in consumer outreach through social media. Using social media tools, they track their users interests and hobbies, tailoring site content to specific niches.

Digital media managers help plan out and coordinate content on a site. They commonly work with copywriters, photographers, and web designers to create content and maintain regular updates. Other professionals they work with include:


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Most digital media managers have a strong online presence to begin with, gaining previous experience in digital media creation by maintaining their own blogs or sites. Before leading their teams, they also typically work a number of years as content writers for a company.

Many companies want digital media managers to earn at least bachelor’s degrees in marketing before entering the field, but others may consider candidates with extensive experience instead.

Become a Digital Media Manager

As a digital media manager, you could earn competitive pay depending on years of experience and the company you work for. Many digital media managers earn at least $50,000 a year, while many others earn upwards of $90,000.

Those looking for careers are best suited to seek out web design and development firms looking for media marketing managers.

If you’re interested in learning more about careers in digital media management, contact schools offering degrees in marketing.