Last Updated: November 4, 2020

Digital product managers are similar to traditional product managers, in that they develop and launch new products. The biggest difference between the two is the type of product – while traditional product managers might be selling books, digital product managers sell e-books.

By investigating current trends on the Internet, digital product managers develop successful products that they market to various niche groups. Read on to discover how these professionals work with small teams of marketers and web developers to sell products online.

What do they do?

Location and Opportunity

Because the career is mostly web-based, many digital product managers have the ability to work remotely. Still, lists several different locations where job prospects for digital product managers are most promising. The top areas include:

  • New York, NY
  • San Francisco, CA
  • Seattle, WA
  • Chicago, IL
  • Los Angeles, CA

Digital product managers oversee the development of a new online product, from its inception to its launch. Using market data, they manage existing products, and identify ways to enhance those products based on public perception.

With creative vision combined with market research skills, digital content managers plan out successful product launch campaigns, reaching out to consumers and finding out what they look for in digital products. The digital product manager acts as a mediator between the consumers and the technical teams, communicating consumer needs and translating those needs into new product features for the team to design.

As they develop their products, digital product managers work with a variety of professionals. Some of these include:


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Because their job is more technical than other marketing careers, digital product managers must have a solid understanding of web development, from coding to layout. While a degree in computer science isn’t required, they should be able to perform basic web maintenance to keep their sites functioning.

Digital product managers are primarily strategists and planners, meaning most earn bachelor’s degrees in marketing before entering the position. In addition to formal education, most digital product managers obtain between five and seven years of experience in product design and marketing before moving up.

Become a Digital Product Manager

In their higher-level positions, digital product manager salaries range across several different figures. Typically, digital product managers can earn between $80,000 and $100,000 a year.

If you’re interested in a career creating digital products, contact schools offering degree programs in marketing.