Last Updated: November 4, 2020

Companies looking to enter the digital realm have their work cut out for them. As of 2012, there are hundreds of millions of active websites on the Internet, with that number growing each and every day.

Businesses today are constantly looking to capitalize on new advances in online consumer communication, and they often turn to digital strategy directors to help lead these charges. Digital strategy directors head up online marketing departments, allowing businesses to implement new marketing strategies.

What do they do?

Location and Opportunity

According to, the following locations offer the best chances for professionals looking for a job:

  • New York, NY
  • Chicago, IL
  • San Francisco, CA
  • Los Angeles, CA
  • Boston, MA

Digital strategy directors are the “ideas” people in an online marketing department. These professionals are constantly brainstorming new ways to reach consumers through market research. Often, they engage their target markets through consumer interviews or web analytics to discover where the unmet needs of their consumers lie.

After discovering a need, digital strategy directors develop business plans and marketing concepts for their digital products. This often involves working with sales, advertising, and product development teams to create a working budget.

As leaders of online marketing, digital strategy directors work with a variety of professionals in marketing firms or businesses. Some of these include:


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In order to become a digital strategy director, you must have extensive experience in e-commerce marketing or marketing strategy. Usually, digital strategy directors have at least seven to 10 years of experience in online marketing positions before entering leadership roles.

Most digital strategy directors receive at least bachelor’s degrees in marketing or business before getting the job. Some companies will want their directors to earn master’s degrees, so it’s important to check with the specific company you’re interested in working for.

Become a Digital Strategy Director

Business are looking more and more into developing and growing their online pretenses. Digital strategy directors are well-paid individuals depending on previous experience and the company they work for. Typically, they earn between $75,000 and $110,000 a year.

Because they bring a variety ideas and plans to a company, digital strategy directors are in high demand.

For more information on a career in digital strategy, contact schools offering degrees in marketing.