Last Updated: November 2, 2020
In the early days of the Internet, it was enough for marketing directors to factor in some keywords and pull in new customers and leads from search engine optimization strategies alone. Today, more marketers are realizing that website need good, helpful, and relevant content to attract their visitors.
Inbound marketing refers to the practice of drawing customers to your site with content they want to view. This content might range from podcasts, to videos, to social media, to blog posts. Throughout the content creation process, directors of inbound marketing lead teams to attract site traffic, convert that traffic into sales leads, and analyze site content for improvement.
What do they do?
Location and Opportunity
According to Indeed.com, several locations offer the best prospects for those looking to enter inbound marketing positions. Some of these locations include:
Inbound marketing directors primarily develop strategies for content creation at a company. This involves managing web content, creating content, editing content, and working with a team to ensure that content is converting into sales.
By engaging in useful content creation, inbound marketing directors ensure their websites earn higher rankings on search engine platforms that eventually lead to sales. By tailoring content to a specific niche group of customers, they can lead outreach strategies and identify the web pages users find most useful.
Directors of inbound marketing work with a variety of professionals to craft excellent content. Some of these include:
Qualifications
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Grand Canyon University (GCU)
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Southern New Hampshire University (SNHU)
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To become a director of inbound marketing, most professionals must first earn several years of experience in content creation. Most inbound marketing directors have at least five years of experience before entering the position.
Inbound marketing directors combine the best practices of writers with the best practices of marketing managers, meaning solid writing skill in addition to an understanding of marketing concepts is necessary. Most inbound marketing directors obtain at least bachelor’s degrees in marketing or communications before entering the field.
Become a Director of Inbound Marketing
More companies are realizing the strengths of providing their customers with helpful and useful content that is enjoyable to view and consume. Because of this, inbound marketing directors are becoming more important in the marketing field. Inbound marketing directors typically earn between $40,000 and $60,000 per year in salary.
If you’re interested in a career crafting solid content to draw more site visitors, contact schools offering degrees in marketing.