Last Updated: November 4, 2020
Any company that wishes to spread word of their services or products must develop a strong marketing campaign that takes into account a company’s goals, mission statement, and needs.
For most companies, this means turning to marketing directors – creative professionals who drive the marketing process from start to finish. By mixing creative know-how with strong business skills, only marketing directors have the vision and foresight to enact effective marketing campaigns. Read on to discover more about becoming a marketing director.
What do they do?
Location and Opportunity
According to Indeed.com, there are several areas across the United States most in need of directors of marketing. Some of these locations include:
The job description of a marketing director varies widely depending on the industry and the company itself. Across the board though, all marketing directors have an intimate understanding of branding, messaging, marketing strategies, and budget.
Marketing directors head up teams of advertisers and strategists who brainstorm the creative direction of a marketing campaign and of a brand itself. These individuals are in charge of determining what brands resonate with customers, and look for ways to pull in more customers.
Because branding and marketing efforts are often multi-platform undertakings, marketing directors are the professionals in charge of ensuring a common message is communicated cross-platform. To do this, marketing directors must work with a variety of professionals, including:
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Marketing directors are high-level managers in a company, leading marketing efforts in all departments. As such, they typically gain between five and eight years of experience before becoming qualified to lead their teams. These individuals must express drive, initiative, and strong leadership skills to enter the position.
Most marketing directors earn at least bachelor’s degrees in marketing before entering the field, though many marketing directors also major in business administration or communications.
Become a Director of Marketing
With a high-level position comes high pay. Marketing directors typically earn between $83,000 and $100,000, but these salaries increase based on experience and the company they work for.
If you’re interested in learning more about leadership positions in marketing, contact schools offering marketing degrees.