Last Updated: November 2, 2020

Have you ever been walking down the street and come across a company setting up a booth and giving away free samples of a product? Maybe that sample spurred you to buy the product later, or maybe you couldn’t get the company’s name out of your head that day.

Event marketing takes marketing out of the office and into the public, allowing companies to directly interact with potential customers and giving them the chance to demonstrate the effectiveness of their product or service. Event marketing specialists organize and ensure the smooth operation of these marketing efforts, from planning to implementation.

What do they do?

Location and Opportunity

According to, several locations are most in need of event marketing specialists. Some of these areas include:

  • New York, NY
  • Chicago, IL
  • San Francisco, CA
  • Washington, DC
  • Houston, TX

Event marketing specialists might work at trade shows, concerts, sporting events, town fairs, or any other event where public exposure of a product or service is possible. These individuals develop schedules and plans for various events and develop marketing booths for them throughout the year.

By meeting with members of the public at an event, the marketing event specialist has the opportunity to develop one-to-one relationships with consumers, convincing them of the merits of the product. They advise other event marketing team members through the construction and development of marketing booths, and evaluate the effectiveness of their campaigns.

Even marketing specialists work with a variety of professionals to sell their products. Some other professionals include:


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To become an event marketing specialist, most people must have a proven record of organizing and planning successful events. Individuals who keep up with trade shows and industry events are best suited for the position.

Most event marketing specialists first earn bachelor’s degrees in marketing or communications before entering the field.

Become a Marketing Specialist

Most companies understand the power of event marketing, and look to hire multiple event marketing specialists to engage consumers. Most event marketing specialists earn between $30,000 and $50,000 per year organizing event marketing strategies.

For more information about careers planning out event outreach, contact schools offering degrees in marketing.