Last Updated: November 2, 2020

In the consumer communication process, it’s necessary and even expected for marketing departments to develop interactive ways to involve a customer in the brand. Consider the highly successful “Old Spice Guy” YouTube campaign that allowed customers to submit questions that would receive video responses.

When developing these marketing strategies, companies turn to interactive media managers to strategize and create successful campaigns that capture the attentions of consumers. Read on to discover how these professionals integrate social media in marketing campaigns to boost sales and awareness of a service or product.

What do they do?

Location and Opportunity

Those looking to enter careers in the field are encouraged to move to larger cities where marketing firms have developed. According to, the most promising locations for jobs include:

  • New York, NY
  • San Francisco, CA
  • Chicago, IL
  • Seattle, WA
  • Los Angeles, CA

Interactive media managers lead teams of marketing professionals through the creative development process. They brainstorm different ways of interacting with consumers, from video, to polls, and even online games.

The primary goal of any interactive media manager is to involve the consumer in the branding of a product. This allows a consumer to feel more connected to the marketing process, and it even becomes something they enjoy participating in.

The interactive media manager seeks to keep his or her team on task, within budget, and meeting projected response rates from consumers. To facilitate the process, they work with several other professionals, including:


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Most interactive media managers have earned the right to lead a team of marketers, meaning at least five years of experience in lower level positions. A well-rounded skill set is needed of all interactive media managers, from an organizational, business, and creative standpoint.

To be hired as an interactive media manager, you should expect to earn at least a bachelor’s degree in marketing or digital communications to be eligible. As the field continues to grow, some companies may seek to hire those who have earned master’s degrees in these areas.

Become an Interactive Media Manager

Companies are realizing how powerful interactive media is for a product, increasing the value they assign their managers. Typically, interactive media managers earn between $60,000 and $80,000 per year, though this salary fluctuates depending on experience.

If you’re interested in learning more about careers that involve consumers in the branding process, contact schools offering degrees in marketing.