Last Updated: November 2, 2020

At the top of any successful online marketing campaign is an Internet marketing director. These individuals have proven again and again that they understand all concepts of Internet marketing, from basic online advertising strategies, to complex search engine optimization plans.

Internet marketing directors head up online marketing efforts at a company, meaning they work with large teams to increase a site’s page rankings and implement new content creation techniques. Read on to discover how these professionals drive site traffic.

What do they do?

Location and Opportunity

For those seeking a job, several locations are most in need of Internet marketing directors. According to, some of these locations include:

  • New York, NY
  • San Francisco, CA
  • Chicago, IL
  • Washington, DC
  • Los Angeles, CA

Internet marketing directors oversee both the creative and business ends of a website, though their main focus may rest in managing a budget and ensuring a company sees a return on investment from a site.

In order to drive traffic to a site, Internet marketing directors manage advertising elements like Pay-per-Click and Google AdWords. They understand how to translate rough numbers into business reports that they use to justify strategies that grow a site.

Working with teams of content creators, they dictate the creative direction of a site with editors and creative directors. These individuals use web traffic data to show these creative leaders what kinds of content are attracting visitors, and give them ideas of new kinds of content to create. Internet marketing directors also frequently work with:


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Internet marketing directors gain many years of experience engaging in SEO practices and market analysis before entering leadership positions. Most Internet marketing directors have five to seven years of experience in the field before moving up.

Additionally, many companies require their Internet marketing directors to have at least bachelor’s degrees in marketing, though some desire professionals with higher levels of education.

Become an Internet Marketing Director

The salaries of Internet marketing directors swing depending on experience and the company they work for, but most Internet marketing directors make at least $64,000 a year. Some of the highest paid directors can make more than $100,000 though.

If you’re interested in a career developing online marketing strategies, contact schools who offer degrees in marketing.