Licensing Marketing Coordinator - The Career

Companies must constantly consider licensing and branding in order to thrive in an increasingly competitive environment. If you've built up your brand and want to increase your visibility, you'll need to work with various business partners and outside sources to help get your brand out in the open.

Facilitating these efforts are licensing marketing coordinators, professionals who approve marketing materials, maintain licensing databases, and ensure that a brand is well-represented across a marketplace.

What do they do?

Licensing marketing coordinators are primarily business negotiators who meet with manufacturers and other company representatives to hammer out licensing deals. When a major brand wishes to increase visibility, they often lease out that brand to other businesses, who then might put that brand on a shirt, or poster.

Location and Opportunity

According to, licensing marketing coordinators are needed in several areas in the United States. Some of those locations include:

  • Los Angeles, CA
  • Minneapolis, MN
  • New York, NY
  • Cleveland, OH
  • Chicago, IL

For example, if you've ever seen someone wearing a Harry Potter shirt or a Mickey Mouse shirt, a licensing marketing coordinator was key in business negotiations between the brand owner and the t-shirt manufacturer.

Licensing marketing coordinators ensure consistency between the expression of the brand and the brand's inherent values. This way, Disney doesn't need to worry about cigarettes printed with Mickey Mouse on them. Throughout the process, licensing marketing coordinators work with many professionals, including:


Licensing marketing coordinators must become extremely familiar with a brand and company before even thinking about coordinating licensing strategies. These individuals are in charge of ensuring that a brand doesn't stray from it's message, meaning several years of experience at a company are needed. Most licensing marketing coordinators have between seven and 10 years of experience before heading up branding efforts.

Many companies prefer licensing marketing coordinators to earn master's degrees in marketing or business administration, though some will consider candidates with bachelor's educations.

Become a Licensing Marketing Coordinator

Licensing marketing coordinators typically earn between $50,000 and $70,000 in salary, depending on time at a company and previous experience. Those with master's degrees stand to earn even more.

If you're interested in learning more about a career in licensing coordination, contact schools offering degrees in marketing.