Last Updated: November 10, 2020
Vision, creativity, and a desire to provide people with the best products or services possible are qualities needed from all marketing professionals. But perhaps none exemplify these qualities more so than marketing administrators, leaders who provide guidance and direction to marketing teams.
Marketing administrators are high-level executives who lead marketing campaigns from start to finish. Working with their team members, they ensure a marketing campaign gives a company the highest profile visibility possible.
What do they do?
Location and Opportunity
According to Indeed.com, several locations are currently experiencing high demand for marketing administrators. These locations include:
Marketing administrators perform similar jobs to marketing managers, though there are slight differences. For one, marketing administrators might focus on the smaller details of a marketing campaign, working personally with campaign developers to ensure the smooth transition from the brainstorming phase to implementation.
Marketing administrators frequently meet with executives to discuss how to market a particular product, service, or brand. Together, they go over budget scenarios and risk management strategies, seeking to get the “most bang for their buck” out of a marketing campaign.
As upper-level managers in a company, marketing administrators work with a variety of marketing professionals, such as:
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A potential marketing administrator will usually gain between seven and 10 years of experience before entering the position. Usually, these professionals have also earned master’s degrees in business administration to give them the background needed to manage multiple teams and clients.
Become a Marketing Administrator
Marketing administrators are well-paid, reflecting the high value they bring to a company. The average salary for a marketing administrator in August 2012 was $110,000, though this salary fluctuates depending on how successful they are in their campaigns.
If you’re interested in learning more about managing marketing campaigns, contact schools offering degrees in marketing.