Last Updated: November 10, 2020

Sometimes, the best way to get consumers talking and creating buzz about a product is through first-hand experiences. When consumers are able to touch, taste, or use a product themselves, they want to tell their friends, show their families, and buy that product themselves.

In order to get products into the hands of consumers, field marketing coordinators engage in consumer outreach campaigns that increase public awareness of a product. Read on to discover how these professionals organize field events to pull in new customers.

What do they do?

Location and Opportunity

Several different locations are most in need of field marketing coordinators. According to, some of these locations include:

  • New York, NY
  • Chicago, IL
  • Los Angeles, CA
  • Atlanta, GA
  • Houston, TX

Field marketing coordinators work as liaisons between a company and various retailers. They often contact stores and retailers about special promotional offers and field event opportunities – opportunities that are often win-win for both the company and the retailers.

Often found distributing sample products and engaging in face-to-face personal interaction with consumers, field marketing coordinators convince potential customers about the merits of their product. Field marketing is so successful because coordinators can see first-hand the effects of their efforts almost immediately.

To drive buzz in public settings, field marketing coordinators work with many different marketing professionals, including:


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Field marketing coordinators usually only need several years of experience, while others come on as entry-level candidates. Most companies want their field coordinators to have at least two years of experience in promotional strategy.

To enter the industry, field marketing coordinators typically first earn bachelor’s degrees in marketing, though previous experience in product promotion is cited as the most important factor for many businesses considering candidates.

Become a Field Marketing Coordinator

Field marketing coordinators typically earn between $40,000 and $50,000, but the position offers excellent room for growth. Field marketing coordinators could go on to higher-level management positions depending on how well they perform.

If you’re interested in learning more about engaging customers through promotional campaigns and in-store events, contact schools offering degrees in marketing.