Last Updated: November 4, 2020

Without a strategy, how can you measure the effectiveness of a decision? Whether you just decided to turn left instead of right, or you’re choosing between two products, having a plan or strategy ensures low probability of a last-minute mistake or wrong move.

Companies understand the value of having a plan, and hire strategic marketing directors to lead B2B and B2C outreach methods. Read on to discover how strategic marketing directors work within all levels of a company to create business opportunities.

What do they do?

Location and Opportunity

According to, demand for strategic marketing directors is highest in high-concentration business areas such as:

  • New York, NY
  • Chicago, IL
  • San Francisco, CA
  • Washington, DC
  • Atlanta, GA

Strategic marketing directors help to develop solutions to a marketing problem, analyze those solutions, and recommend a path to success. Depending on whether the company focuses in on B2B or B2C marketing, they might help create partnerships between businesses, or work with consumer marketers to develop outreach campaigns.

The first goal of any strategic marketing director is to identify a target audience. By understanding a target audience, strategic marketing directors can then develop an overall marketing strategy that takes into account hobbies, interests, and the primary marketing channels the audience interacts with regularly.

In order to develop comprehensive strategic marketing plans, they work with sales and marketing specialists to identify target markets and perform competitive analysis. Other professionals they work with include:


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Usually, strategic marketing directors have built up several years of experience in a variety of marketing roles. Most companies desire their strategic marketing directors to have between 7 and 10 years of experience, and will call upon them to base their strategies on past successes.

By developing an extensive educational background in marketing, these professionals lead companies to higher profits and greater market reach. Some companies hire strategic marketing directors with bachelor’s degrees in marketing if they have years of experience to back them up, but many prefer those with master’s degrees in marketing or business administration.

Getting the Job

Companies place high value on marketing directors who can accurately and effectively plan out successful campaigns. Most strategic marketing directors earn an average of $86,000, with many earning even higher pay.

If you’re interested in learning more about strategic marketing careers, contact schools offering degrees in business and marketing.