Last Updated: December 11, 2020

Everything is bigger in Texas… and that includes the active business climate. It is one of the fastest growing states in the nation, and has become a prominent pro-business environment. With an abundance of natural resources and a main hub for the oil and gas industry, businesses large and small are flocking to the Lone Star State.

These new and expanding businesses understand their successes are directly related to productive marketing teams who generate sales and boost revenue. Marketers must know how to direct the marketing operations and campaigns, from initial market research to ad creation. However, these skills aren’t simply inherent, but learned in specialized programs at accredited institutions.

Marketing programs offer a diverse range of lectures and applied learning techniques to teach the technical, creative, and organizational skills needed to be a top marketer in the field. Courses explore the main principles and concepts of how companies build relationships with customers, and how to consistently produce effective campaigns.

A marketing program will give students opportunities to study real-world marketing strategies, and create their own simulated campaigns in student-led groups. This hands-on approach to marketing education prepares professionals for the fast-paced world of modern marketing.

Learn more about marketing degree programs from the Texas marketing schools listed below.