Last Updated: November 10, 2020
Account coordinators support a marketing campaign’s sales team by establishing relationships with clients and communicating their goals and ideas with the rest of the team members. The account coordinator is the main source of communication between a client and a marketing company.
An account coordinator’s job description often varies widely depending on the company and product being sold. Read on discover some of the typical duties of account coordinators throughout the country.
Main Job Responsibilities
Location and Opportunity
According to statistics from indeed.com, the top locations with the most opportunity for account coordinators include:
Account coordinators act as representatives of a marketing firm. In order to satisfy a client’s needs, the account coordinator meets with that client to collect ideas and direction about a marketing campaign. Then, the account coordinator meets with the sales and advertising team to communicate those ideas.
Account coordinators are a mid-level position in an organization, and must effectively communicate goals and issues to a variety of marketing team members. On any day, account coordinators work with:
Given the vast amount of connections and relationships account coordinators must establish, communication skills are a must for any prospective individual. Read on to discover some of the other typical qualifications of effective account coordinators.
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Most marketing firms require account coordinators to receive at least a bachelor’s degree either in marketing, communications, advertising, business, or a related field. However, some firms will hire individuals based on experience or other personal qualifications.
Someone looking to become an account coordinator must have excellent managerial skills as well. Academic programs stressing communication, marketing ability, and business will help to best prepare a potential account coordinator for the position.
Account coordinators must have excellent communication skills, and be able to act as problem-solvers for a client. Typically, account coordinators engage in multiple meetings a day, meaning the individual must be highly organized and able to juggle multiple responsibilities at the same time.
Getting the Job
If you’ve met all the qualifications, now all you have to do is find the job. Naturally, account coordinators are most needed in areas with a higher density of marketing firms.
Larger cities offer the best chance to find account coordinator jobs, but that doesn’t mean smaller locations don’t have jobs. In fact, looking for an account coordinator position in a smaller town or city might offer more opportunity for an entry-level candidate looking to get his or her foot in the door.
Salaries for marketing account coordinators vary by location and years of experience. Account coordinators will make between $40,000 and $60,000, with average salary falling to about $51,000.
Becoming and Account Coordinator
If you’re interested in learning more about account coordinators and the marketing field, contact some schools offering marketing degree programs.