Last Updated: November 4, 2020

In a business, someone has to be accountable for all of the successes – and failures – of a marketing campaign. Chief marketing officers bring years of experience and expertise to all facets of a marketing department, from sales and product development, to market research and communications.

With such a variety of responsibilities, a chief marketing officer must have an array of skills and a solution-focused mindset to ensure the survival of a product and a company. Read on to discover more about how these individuals communicate within an organization to lead their teams to success.

What do they do?

Location and Opportunity

According to, chief marketing officers are in relatively high demand in the following locations:

  • New York, NY
  • San Francisco, CA
  • Chicago, IL
  • Boston, MA
  • Los Angeles, CA

Chief marketing officers are tasked with increasing profits for a company through marketing strategies that drive buzz for a product, brand, or service. The chief marketing officer oversees all stages of a marketing campaign, reviewing the campaign, approving the campaign, and following its progress.

One of the major goals of chief marketing officers is to justify the company resources in a marketing department. This means keeping careful track of all successes and measuring marketing outcomes.

Throughout the campaign, the chief marketing officer reports back to board members and the chief executive officer of a company, giving updates regarding consumer choice, brand loyalty, and sales. Other professionals they work with include:


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Chief marketing officers bring years of experience in sales, advertising, and marketing to a team. Usually these individuals have performed in a variety of positions, risen through the ranks of a company, and built up a reputation for success.

Most companies require chief marketing officers to earn master’s in business administration degrees before consideration, but previous experience and evidence of success may convince companies to hire certain individuals.

Become a Chief Marketing Officer

Chief marketing officers are a high-risk, high-reward position in a company. Many times, these individuals only work in a particular company for several years before moving on to another. As such, chief marketing officers are typically well paid, earning an average of $104,000 a year depending on previous experience and the company they work for.

If you’re interested in a career as a chief marketing officer, contact schools offering master’s degrees in business or marketing.