Last Updated: November 4, 2020

The marketing world is becoming more and more focused on directly connecting with consumers and making the marketing experience more personal. Marketers are discovering that consumers want to feel valued and important to, meaning more professionals entering consumer marketing careers.

When a company needs to personalize their product and cater to more specific consumers, they turn to consumer marketing managers to develop innovative campaigns and take their products in new directions. Read on to discover how consumer marketing managers successfully brand products and cater to specific consumers.

What do they do?

Consumer marketing managers lead teams of marketing agents through the successful implementation of a marketing campaign. Consumer marketing is different than business marketing mainly because of the difference in marketing research.

Consumer marketing managers enact large scale research projects to discover what products consumers want, and how to best market those products to consumers effectively. This could include e-mail campaigns, phone campaigns, or appearing in person to take survey information.

After discovering what consumers want, the consumer marketing manager develops and implements marketing strategies with other professionals in a firm. Some of those professionals include:


Our Recommended Schools

  1. Grand Canyon University (GCU)

    GCU's Colangelo College of Business offers leading edge degrees that address the demands of contemporary business environments.

  2. Southern New Hampshire University (SNHU)

    Explore the bond between business and consumer behavior with a degree in marketing.

Consumer marketing managers must have expert organizational ability and leadership skills to coordinate large-scale marketing campaigns. Typically, these individuals have obtained several years of experience prior to entering management positions, honing their research and communication skills.

Most consumer marketing managers have earned bachelor’s degrees in marketing, while others go on to enter advanced degree programs. Depending on a company and the specific position, some jobs will require higher levels of education.

Become a Consumer Marketing Manager

Typically, consumer marketing managers make around $57,000 a year, but depending on experience, that salary could increase greatly.

More and more businesses are turning to business-to-consumer marketing strategies, meaning strong job growth for consumer marketing managers in the future. According to the U.S. Bureau of Labor Statistics, marketing manager jobs will grow by 13% through 2020.

Contact schools offering degree programs in Marketing to learn more.