Last Updated: November 4, 2020

Companies today want to know more about you than ever before. They want to know your hobbies, your preferences, your favorite foods, and where you work. These questions, while they may seem unending, do have a major purpose for marketers today.

Without solid market research, marketing techniques would never be as effective as they have been recently. Market research managers give advertising directors focus, and help lead successful marketing efforts.

What do they do?

Location and Opportunity

According to, potential market research managers can best find open positions in several areas. Some of these areas include:

  • New York, NY
  • San Francisco, CA
  • Chicago, IL
  • Houston, TX
  • Boston, MA

Market research managers help teams to define the goals of a product or service, and allow marketers to see how those goals fit into the bigger picture of the marketplace. They head up teams of both qualitative and quantitative researchers, gathering information about a market segment and reporting that data to creative marketing managers.

Market research managers design a research project’s major questions, like how a consumer views a product, and why they view a product in that way. Their end goal is to provide other marketing professionals with information that will help drive marketing campaigns.

To facilitate this process, market research managers work with large teams of professionals, including:


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Market research managers are highly analytical, and have developed research skills for a number of years in lower level positions. Most market research managers gain at least five years of experience before taking on higher profile roles in a company.

Most market research managers have obtained at least bachelor’s degrees in marketing, while many go on to earn master’s degrees.

Become a Market Research Manager

Because they work in higher level positions in a company, market research managers typically earn high salaries as well. The average pay for a market research manager in 2012 was $90,000, with some earning as much as over $120,000.

If you’re interested in learning more about how to drive marketing efforts through research-backed practices, contact schools offering degrees in marketing.