Last Updated: November 3, 2020

If you’re sitting on the couch, watching AMC or any other network geared toward adults, it would be bizarre to see advertisements for new kid’s toys or shows. You’d be much more likely to see commercials about beer, cars, or insurance.

Why is this? Because companies understand not only who their target market segments are, but also the best ways of reaching those segments. When introducing a new product or service, companies seek out media supervisors to engage in media outreach campaigns.

What do they do?

Location and Opportunity

According to, many companies are in need of media supervisors. Some of the top hiring companies are located in areas such as:

  • New York, NY
  • Chicago, IL
  • Los Angeles, CA
  • Washington, DC
  • Houston, TX

Working with multiple partners and media strategists, media supervisors lead teams of media buyers, researchers, and coordinators. Media supervisors help develop the overall media messaging of a company, and work to craft and monitor media campaigns.

Media supervisors create and distribute press releases to television, radio, print, and digital media outlets. They inform members of the media about new initiatives their companies undertake, and help to drive interest in those initiatives by providing reporters with story material.

They also help to coordinate media buying efforts by, for example, examining a television station’s primary demographics, and if those demographics match the target demographics for the product or service.

Media supervisors manage several outreach specialists at a company, including:


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Media supervisors work for several years in media management roles before becoming supervisors, allowing them to develop working relationships with media representatives and members of the press. They must also have an understanding of brand messaging, in order to answer questions about a product or service accurately and without much prior warning.

Most media supervisors earn bachelor’s degrees in communications or marketing before entering the field. This gives them experience in managing media contacts, and allows them the chance to gain backing in media marketing practices.

Become a Media Supervisor

Companies need media supervisors to enact successful marketing outreach strategies, and that need is reflected in what they pay their supervisors. Most media supervisors earn $79,000 a year, with higher paid supervisors earning more than $90,000.

If you’re interested in learning more about a career in media supervision, contact schools offering degrees in marketing.