Last Updated: November 4, 2020

All marketing campaigns need a leader who can be held accountable for both success and failure. Campaigns need to be headed by strong managers who understand the roles of multiple professionals, determine the directions of campaigns, and ensure the smooth operation of marketing efforts.

Project managers act as the bridge between business and marketing professionals in a marketing campaign. By integrating smart business sense with creative direction, their efforts determine whether or not a campaign leads to recognition or failure. Read on to discover how these professionals work in an organization to enact marketing campaigns.

What do they do?

Location and Opportunity

According to, several locations are most in need of project managers. Some of these locations include:

  • New York, NY
  • Chicago, IL
  • San Francisco, CA
  • Houston, TX
  • Atlanta, GA

Any specific marketing campaign has a project manager leading it. Project managers develop working budgets for a campaign, monitor marketer efforts, and ensure teams are meeting deadlines and staying within budget limits.

Because they’re such an essential part of the planning and execution of marketing campaigns, project managers usually lead meetings between high-level marketing executives and business partners to update them on campaign status.

They oversee a variety of different kinds of marketing campaigns, including website development, email newsletters, brochures, signs, advertisements, and direct mail campaigns. Given the wide variety of job responsibilities, they must understand the various roles of business professionals and marketers they work with. Some professionals they interact with daily might include:


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Project managers must be highly organized and willing to work across department lines to create engaging and profitable marketing campaigns. Strong communication skills are a must for any project manager who expects to oversee a successful campaign.

Most companies require their project managers to work for several years in various roles before entering leadership positions. Project managers typically gain between three and five years of experience in lower-level marketing positions.

While some project managers get jobs based on previous experience alone, many companies require their managers to earn at least bachelor’s degrees or even master’s degrees in marketing.

Getting the Job

The average salary for a project manager in August 2012 was $75,000, with many higher paid project managers earning above $100,000.

If you’re interested in learning more about a career in project management, contact schools looking for careers in marketing.