Last Updated: November 4, 2020

Since its initial inception, the Field of Marketing has given companies and businesses strategies to connect with consumers and allowed for greater interaction between brand and buyer. In the Digital Era, this concept has evolved into something far more effective than initially considered.

Social media gives businesses unprecedented levels of information about target consumer interests, desires, and needs. By harnessing this information, businesses are able to relate with consumers on an almost casual level, tailoring outreach strategies to specific groups.

Social media marketing managers help businesses engage consumers online, by planning and creating social media campaigns. Read on to discover how these professionals read trends and implement changes online.

What do they do?

Location and Opportunity

According to, social media marketing managers are increasingly in demand throughout the country. Some areas most in need of these professionals include:

  • New York, NY
  • San Francisco, CA
  • Chicago, IL
  • Los Angeles, CA
  • Boston, MA

Companies and businesses hire social media marketing managers to establish a more effective online presence. Consider how Facebook grew from a small company to one that caters to over 800 million users. All of these users don’t simply connect with friends anymore, but actively engage with companies about products or services they like.

Social media marketing managers help develop social media pages, manage those pages, and work with teams to create content on those pages. They track target demographics, and introduce them to content they enjoy, pushing them to interact more with a brand.

As managers, they work with a variety of other social media outreach specialists, including:


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Many social media marketing managers gain several years of experience before moving up to leadership positions. This gives young social media marketers the chance to understand the basic functions of social media outreach, and how they might successfully meet goals.

While social media is a relatively new field, the concepts behind its marketing strategies are far older. Social media marketing managers must have a strong understanding of how to target specific consumers, and read data analysis reports that help inform them of future outreach strategies. Most social media marketing managers earn bachelor’s degrees in marketing to help them gain background knowledge on these concepts.

Getting the Job

Social media is a hot field in marketing today. Most social media marketing managers can expect to make between $55,000 and $75,000, with salaries ranging due to company size and exact job responsibilities.

If you’re interested in learning more about engaging consumers through social media and converting that engagement into sales, contact schools offering degrees in marketing.