Last Updated: December 11, 2020

In the early 20th century, South Carolina made its mark in the business world with its thriving textile industry, drawing in consumers from across the country. Modern-day South Carolina is now known for its low corporate income tax and highly competitive wages, elevating it above its already positive business reputation, and making it a world leader for innovation and development.

South Carolina’s businesses need professional marketers who can manage daily marketing operations and rise to challenges faced by businesses everywhere. Marketers must be well-trained and have marketing backgrounds in product management, market analysis, and consumer behavior – all topics intimately covered by marketing programs at accredited colleges or universities.

A major in marketing focuses on expanding the skills needed to determine the product and service needs of consumers. Required courses give students comprehensive understandings of consumer and organizational needs, and an expertise in market research and business communication.

Businesses hire marketing graduates for positions in sales, direct marketing, customer service, media management, and event coordination, as well a multitude of other careers. A degree in marketing gives hopeful marketers the specialized education they need to succeed in the South Carolina business climate.

You can research and request information from the South Carolina marketing schools below.