Last Updated: November 4, 2020
Marketing firms often work with multiple clients, also known as accounts. Even if a firm takes on dozens of accounts at once, each still requires a personal touch that shows the account that they’re in good hands.
Marketing account managers are the direct links between accounts and marketing firms. Working within their firms, account managers establish contact with new accounts and maintain existing relationships with older ones.
What do they do?
Location and Opportunity
According to Indeed.com, several locations are most in need of marketing account managers. These locations include:
Marketing account managers exist to satisfy account representatives and craft specialized marketing plans to meet the needs of any account. They usually engage in first contact with a potential account, so they must have good business sense and a drive to close deals.
Working in between the sales, advertising, promotional, and product development departments within a marketing firm, they guarantee the smooth implementation of marketing strategies. Throughout an account’s relationship with a firm, account managers meet with representatives to ensure nothing is going wrong, and work to address concerns that arise in the business partnership.
As high-level representatives of a marketing firm, they work with a variety of professionals in their everyday lives. Some of these professionals include:
Qualifications
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Grand Canyon University (GCU)
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Southern New Hampshire University (SNHU)
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Working in a high profile position at a company typically requires a number of years of experience. Most marketing account managers have worked as account representatives or other similar positions for between seven and 10 years before entering managerial roles.
Many companies prefer their marketing account managers to earn at least bachelor’s degrees in marketing, though others give special consideration to those who have earned their master’s degrees.
Become an Account Manager
The average salary for a marketing account manager in August 2012 was $72,000, but many earn higher pay depending on experience and location. Some marketing account managers earn over $110,000, especially if they’ve received additional education at quality universities.
If you’re interested in learning more about careers in account management, contact schools offering degrees in marketing.