Last Updated: November 2, 2020
With so many creative professionals working under one roof, most companies need someone to streamline the communication process, ensuring all individuals stay on course and maintain a company’s message.
Marketing communications specialists assist sales and marketing management by helping to craft marketing materials and facilitating both internal and external communications. Read on to discover how these experts manage a company’s message, and develop materials to represent a company’s products or services.
What do they do?
Location and Opportunity
According to Indeed.com, there are several locations that are most in need of marketing communications specialists. These locations include:
Marketing communications specialists mainly help to craft promotional materials like brochures, press releases, emails, and other media outreach programs. By analyzing market research, these individuals understand the most effective ways of designing promotional communication materials.
Not only do marketing communications specialists provide communication strategies to reach outside sources, but inside ones as well. They may find themselves crafting company-wide newsletters, updating employees about new programs, product launches, or rules.
Usually, marketing communications specialists work within large companies who need communications strategists to help manage communication efforts. Some other professionals they work with include:
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Most marketing communications specialists have worked in lower-level public relations or human resources roles before they’re qualified for the position. Typically, these professionals gain between three and five years of experience before taking the job.
Marketing communications specialists need strong written and verbal communication skills to perform their jobs effectively. Companies typically consider candidates who have earned bachelor’s degrees in marketing, communications, or journalism.
Become a Communications Specialist
Most marketing communications specialists earn an average of $51,000 per year, though this salary largely rests on previous experience and the size of a company. Larger companies will offer their communication specialists higher salaries.
If you’re interested in learning more about a career facilitating communication within and outside of a company, contact schools offering degrees in marketing.