Last Updated: November 2, 2020

Marketing professionals today implement traditional marketing techniques in a developing field with varying levels of success. With digital communications and the Internet becoming the “next big thing,” these efforts sometimes fail.

To help companies reduce risk and brainstorm new marketing techniques for the 21st century, marketing managers lead teams of researchers, product designers, and campaign developers through the development and implementation of successful marketing campaigns.

What do they do?

Location and Opportunity

According to, there are a number of locations currently in need of marketing managers. Some of those locations include:

  • New York, NY
  • Chicago, IL
  • San Francisco, CA
  • Houston, TX
  • Atlanta, GA

Marketing managers oversee all facets of marketing at a company. From budgeting, to research, to creative input, these individuals have various responsibilities that change from company to company.

Marketing managers assign different teams to outreach duties throughout a company’s marketing campaign. They might be involved in branding, creative brainstorming, research analysis, and market condition evaluation depending on their goals.

Creative directors, customer relations experts, and other marketing professionals need leaders to look up to and engage them in the marketing process. For these individuals, marketing managers are the “go-to” professionals at a company. With their vision and direction, companies increase the impact of their marketing campaigns.

Some other individuals they work with include:


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Marketing managers are high-level employees, and have worked in a variety of position before taking on leadership roles. Because their job responsibilities are so varied, marketing managers should understand all aspects of marketing – from pricing, branding, and product design, to marketing techniques, advertising, and client relations.

Most marketing managers earn at least bachelor’s degrees in marketing, communications, or business before entering the field. Some companies prefer their marketing managers to gain even higher levels of education though, and master’s degrees may be required.

Become a Marketing Manager

High-level marketing managers typically earn an average of $85,000 a year in salary, though some earn much higher. The top percentage of earners made over $115,000.

If you’re interested in learning more about a career managing marketing teams, contact schools offering degrees in marketing.