Last Updated: November 4, 2020
When companies need fresh ideas or wish to proceed in new directions, they sometimes bring in outside resources to kick-start new marketing campaigns or revise old ones.
To accomplish these and other goals, they contact marketing consultants, professionals with years of experience developing and implementing a variety of marketing campaigns and strategies. Read on to discover how these independent marketers work with companies to streamline public outreach.
What do they do?
Location and Opportunity
According to Indeed.com, multiple companies are hiring marketing consultants across the country. Some of the locations most in need of consultants include:
Usually, marketing consultants work in various marketing positions through the years, and bring vision and experience to a company. Marketing consultants work directly with other company marketers to help identify target market segments, find ways to market to those segments, and help implement those strategies.
Marketing consultants provide companies with risk assessments of various marketing scenarios, and allow company directors to choose from various strategies with input from the consultant. They may also provide training or workshops for current marketing teams, informing them of new or better strategies. The job description of a marketing consultant usually varies heavily on a case-by-case basis.
Some marketing professionals they typically work with include:
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Most marketing consultants have gained years of experience in previous marketing positions before entering the independent consulting field. While many years of experience are ideal for consultants, their previous work speaks louder than the amount of time they’ve spent in marketing. Companies seek out consultants with portfolios that show great success.
Additionally, companies look to hire on consultants who have the educational backing needed to implement strategic marketing campaigns. Most consultants earn at least bachelor’s degrees in marketing, though many companies desire consultants to have master’s degrees.
Become a Marketing Consultant
The salaries of marketing consultants vary greatly, depending on length of a contract and how many consulting jobs they take on in a year. Entry-level consultants may earn around $45,000 per year, while more experienced candidates can earn upwards of $110,000.
If you’re interested in learning more about how consultants help companies strategize, contact schools offering degrees in marketing.