Last Updated: November 4, 2020

Why do some sites appear higher in search results than others? With the advent of the Internet, an entirely new way of marketing a business came to fruition. Increasing page ranking brings in more potential customers and helps a business grow.

So how do websites appear higher in search results? With the help of search engine marketing managers, companies learn the best ways of increasing traffic to a site, and implement those methods in daily development.

What do they do?

Location and Opportunity

According to, several areas in the United States are in need of additional SEM managers. Some of these locations include:

  • New York, NY
  • Seattle, WA
  • San Francisco, CA
  • Chicago, IL
  • Atlanta, GA

Search engine marketing managers develop search recommendations for a company by researching keyword data, quality ratings, and traffic reports. These professionals must have an expert understanding of how sites like Google rank pages, and integrate this understanding in their recommendations.

At a company, a search engine marketing manager typically takes data analyzed by other SEM professionals and develops an overall online marketing strategy. Usually, this strategy involves updating keywords and increasing the amount of good content on a site.

SEM managers must understand how to interpret numbers and other data points that help drive their strategies. To accomplish this, they work with a variety of search marketing professionals, including:


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SEM managers usually work for several years as analysts or specialists before taking on greater responsibilities. This gives them the experience needed to craft detailed strategies that help drive online marketing efforts at a company.

Because SEM is a relatively new field, many SEM managers don’t specifically major in search engine marketing. Instead, many earn bachelor’s degrees in general marketing, communications, or computer science.

Becoming a Search Engine Marketing Manager

The average salary range for a SEM manager in August 2012 was between $55,000 and $65,000. This salary varies though depending on the number of responsibilities and years of experience a manager has.

If you’re interested in learning more about a career focused on increasing web rankings, contact schools offering degrees in marketing.