Last Updated: November 4, 2020

Today’s new media demands companies interact with their customers, become more personalized, and offer tantalizing reasons for consumers engagement. The reality is social media isn’t going away any time soon, in fact, it’s set to become an even bigger player in the consumer marketing process.

Social media coordinators help businesses increase their online presence, building buzz for a new product, service, or company and converting that buzz into profit. Read on to learn how these outreach specialists use existing social media platforms and other methods to engage consumers online each day.

What do they do?

Location and Opportunity

According to, several areas in the country are most in need of social media experts. Some of these locations include:

  • New York, NY
  • Washington, DC
  • Chicago, IL
  • Boston, MA
  • San Francisco, CA

Social media coordinators help implement and maintain online marketing strategies through social media. By using various forms of new media, such as blogging, social networking sites, chat rooms, discussion boards, wikis, RSS feeds, and search platforms, they help represent a company through an online channel.

When consumers “like” a business’s page on Facebook, they’re interested in learning about a product, seeing what kinds of deals are available, and gaining better insight into a brand. When a company doesn’t keep a page up to date, they slowly lose readers and the whole process collapses.

Social media coordinators help drive interest in these pages by gathering content and working with bloggers and videographers to create pages that consumers want to view. They understand the need to constantly update readers with new information, and sustain reader curiosity.

Some other professionals social media coordinators typically work with include:


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Social media coordination is a relatively new career field, so businesses are constantly looking for new talent to try out new strategies or methods to reach consumers. Fortunately, this means that experience requirements for these careers tend to be fairly low, with many only requiring one or two years of experience and still others requiring none.

Most social media coordinators earn bachelor’s degrees in marketing, journalism, or communications before entering the field. Overall, a strong dedication to content creation, staying up-to-date on trends, and increasing consumer interaction is the biggest requirement for any social media coordinator.

Become a Social Media Coordinator

The average salary for a social media coordinator in August 2012 was $46,000. Because many companies are still realizing the benefit of strong social media coordination, this position is set to grow over the next decade.

If you’re interested in learning more about social media outreach, contact schools offering degrees in marketing.