Last Updated: November 4, 2020

“Liking” a page on Facebook, or “retweeting” a Twitter account isn’t just an expression of your interests anymore. Companies today use the metrics gathered through social media user interaction to define new campaigns, offer new products, or create buzz about their service.

Social media editors help companies implement these campaigns, creating strategic plans to increase user participation by integrating new digital trends with consumer outreach efforts. Read on to discover how social media editors manage a company’s online presence.

What do they do?

Location and Opportunity

Social media editors find jobs in a variety of locations. According to, some of the best locations to find careers in social media include:

  • New York, NY
  • Washington, DC
  • Los Angeles, CA
  • San Francisco, CA
  • Boston, MA

Social media editors manage a company’s overall digital image. They work closely with bloggers and content writers to create engaging content their users want to see. By tracking what users are interested in, they help set the tone and direction of social media outreach at a company.

Social media editors reach out to their user base to better understand their interests, hobbies, and needs. They help create surveys with other social media professionals, taking data and using it to determine the kinds of interactions users today expect from social media.

They then create strategies to introduce users to relevant content, and track how that content affects the size of the user base. If they don’t find that users are engaging in quality social interaction more regularly, they adjust their methods and continue tracking changes.

Other professionals social media editors typically work with include:


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Social media editors must be “plugged in” to the social networking world. They understand the newest trends or changes in social networking sites, and are constantly looking at new ways to reach consumers.

Most social media editors earn at least bachelor’s degrees in communications or marketing before entering the field. More school programs stress the importance of effective social media interaction, giving these candidates background information on successful techniques.

Becoming a Social Media Editor

Salaries for social media editors typically range between $40,000 and $50,000, though some editors in larger companies are paid far higher wages. As companies continue to learn about the benefits of social media, this salary range may increase over time.

If you’re interested in learning more about the benefits of social media for companies, contact schools offering degrees in marketing.