Last Updated: November 10, 2020

When companies undertake multiple marketing campaigns, someone needs to help keep everything in order. Departments constantly relay messages between each other, change directions, or adjust scheduling to meet the needs of their various campaigns. Expert organizers are needed to track and facilitate communication for these business developments.

Traffic coordinators help project managers stay on task, and monitor communication between diverse marketing initiatives. Read on to discover how these professionals ensure the smooth operation of marketing campaigns at a business.

What do they do?

Location and Opportunity

According to, traffic coordinator positions are needed in companies throughout the United States. These companies are located in areas such as:

  • New York, NY
  • Houston, TX
  • Washington, DC
  • Los Angeles, CA
  • Atlanta, GA

Company CEO’s want traffic coordinators for the sense of organization they bring to multiple marketing channels. They schedule and track the status of multiple marketing projects, keeping teams ahead of deadlines and tracking any budgeting problems that arise.

The exact job description of a traffic coordinator usually depends on the specific position, but the basic premise is the same across the board. When a company has multiple products, each with specific marketing projects attached, one individual needs to be in charge of ensuring communication between projects is consistent.

By maintaining schedules and tracking progress, traffic coordinators can help project managers prioritize responsibilities and make marketing strategy decisions. Other marketing professionals they typically work with include:


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Traffic coordinators are sometimes entry-level positions at a business, but candidates must show they are highly organized and able to track multiple projects at once. Strong written and verbal communication skills are necessary for any traffic coordinator who expects to excel in the position.

Most companies require traffic coordinators to earn at least bachelor’s degrees in marketing before entering the field. Candidates for the position need to show an understanding of business and marketing fundamentals, and gain background in workflow management.

Getting the Job

Traffic coordinator salaries vary depending on what exactly the position entails. Most traffic coordinators earn an average salary of $42,000, with some earning higher or lower depending on how many projects they help manage.

If you’re interested in learning more about communicating needs across multiple marketing departments, contact schools offering degrees in marketing.