Companies need individuals who bring direction and expertise to online marketing efforts, leading teams of designers and creative marketing writers to develop sites that accurately reflect a company's brand.
Internet marketing coordinators organize planning strategies to increase the visibility of a company online. By integrating many traditional marketing techniques in the digital world, these professionals manage web strategy – from development to continued support.
Throughout a site's lifetime, Internet marketing coordinators help to ensure that content and online advertising efforts are progressing smoothly. They study market research to gain information about what consumers are interested in, and then develop strategies to publish content that reflects those interests.
According to Indeed.com, several locations are most poised to receive new Internet marketing coordinators. Some of these areas include:
In order to ensure a consumer even sees the site, the online marketing coordinator implements search engine optimization strategies, and coordinates social media outreach. This means developing marketing campaigns that get consumers involved in a product, spurring them to share the site with their friends.
Online marketing coordination is a team effort, and these professionals work with a variety of individuals to successfully increase a site's web presence, including:
Internet marketing coordinators should work for several years in lower-level online marketing positions before taking on leadership roles. Most Internet marketing coordinators gain three to five years of experience before moving up the ranks.
Many companies require their marketing coordinators to earn at least bachelor's degrees in marketing before entering the field.
Depending on how a site performs, Internet marketing coordinators pay scale varies widely. Most Internet marketing coordinators earn between $25,000 and $50,000, though this salary fluctuates based on experience.
If you're interested in learning more about coordinating the online efforts of a company, contact schools offering degrees in marketing.