Last Updated: November 2, 2020

Companies need leaders with vision, direction, and guidance to ensure the implementation and smooth execution of marketing efforts across the board. Whether they engage in online, television, or print marketing efforts, companies want a professional with years of experience to oversee the campaign.

Marketing coordinators have the organizational and leadership skills needed to arrange and assess marketing campaigns at a company, all while keeping multiple teams in order. Read on to discover how these individuals take charge of campaigns and introduce successful marketing strategies to the mix.

What do they do?

Location and Opportunity

According to, there are several locations most in need of marketing coordinators. Some of these areas include:

  • New York, NY
  • Chicago, IL
  • Houston, TX
  • Los Angeles, CA
  • Boston, MA

As companies roll out new products, they need marketing coordinators to help plan out supporting campaigns. Marketing coordinators help strategize the overall marketing plan, whether that involves website creation, event marketing, direct marketing, or media management.

Each company asks different requirements of their marketing coordinators, but most are typically involved in the marketing process from the ground up. They could help provide creative materials during content development, or help with data verification and advertising placement.

Given the breadth of their responsibilities, marketing coordinators meet with several other marketing professionals throughout the day to follow up on marketing efforts. Some of these other professionals include:


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Marketing coordinators have typically earned the right to operate as managers at a company. Most marketing coordinators hold a variety of jobs in marketing departments before moving up to their leadership roles. This allows them to gain the experience necessary to interact with multiple professionals in the marketing mix.

Marketing coordinators should earn at least bachelor’s degrees in marketing before entering the field. Some companies place special preference over those who have earned master’s degrees, which should be considered if you’re seeking a job.

Become a Marketing Coordinator

Typically, marketing coordinators make an average of $50,000 a year in salary, though many marketing coordinators earn far higher wages. Depending on previous experience and the size of the company and campaign, marketing coordinators can earn over $80,000.

If you’re interested in learning more about a career in marketing coordination, contact schools offering degrees in marketing.