Last Updated: November 4, 2020

Have you ever stumbled across a Web page so aesthetically pleasing that you wondered how they even managed to create it? Maybe it had a cool way of displaying a product, or was so creative that it made you stay on the site longer than you’d planned.

Companies call upon Web designers to help create interesting and engaging websites, sites that grab users and allow them to easily reach their end goals. Read on to discover how these creative and technical professionals take into account a company’s message to design effective Web pages.

What do they do?

Location and Opportunity

Firms across the country are looking for more Web designers to join their ranks. According to, some of the top hiring areas include:

  • New York, NY
  • San Francisco, CA
  • Chicago, IL
  • Seattle, WA
  • Washington, DC

Web designers look at how they can convey a brand through their digital output. Companies frequently contact marketing firms for help designing new pages, and a firm’s Web designer oversees the creative elements of that redesign, bringing vision and clarity to online branding efforts.

When consumers first click on a Web page, the first things they’ll notice is whether or not a page is pleasing to the eye. They need to be able to quickly and easily find the information they seek, and don’t like taking the time to read through confusing pages with little direction. Web designers make sure page layout is easy to use, while also meeting specifications detailed by a company.

Web designers aren’t alone in their tasks to create engaging pages. They work with a variety of online specialists, including:


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Having an idea for website is one thing, actually creating it is another. Web designers must understand a variety of programs and coding languages in order to implement their ideas online. They need to be skilled in Adobe creative software, and understand languages like HTML, PHP, or Perl.

Most Web designers earn bachelor’s degrees in either graphic design, Web design, or computer science. Because they frequently work with businesses to increase marketing effectiveness, some background in marketing is preferred.

Become a Web Designer

Web designer pay varies depending on where, and how they work. Some Web designers are independent contractors, while others work within large marketing firms. The average salary for a Web designer as of August 2012 was $62,000.

If you’re interested in learning more about a career in Web design, contact schools offering degrees in marketing.