Digital Communications Professional - The Career

Consumers today expect more and more interaction between themselves and a brand. For many companies, this means engaging in social media and digital outreach campaigns that show they care about consumers.

Digital communications professionals help direct and coordinate online marketing efforts at a company. By mixing technical computer skills with traditional marketing practices, these individuals help increase sales and solidify a company's online presence.

What do they do?

Companies rely on digital communications professionals to engage target consumers on the Web. For any company today, that means developing a social media platform is a must, allowing users to participate more intimately in the marketing and product development process.

Location and Opportunity

According to, several locations are in need of digital communications professionals, including:

  • New York, NY
  • San Francisco, CA
  • Chicago, IL
  • Atlanta, GA
  • Los Angeles, CA

Digital communications professionals answer questions about products, craft online newsletters, publish content on websites, and engage community members through forum postings. Essentially, they're the online face of an organization, and must mix professional customer service know-how with technical education.

Sometimes, digital communications professionals are in charge of content creation, from podcasts and blog postings, to information videos. Assisting them through these tasks are multiple marketing experts, such as:


Most digital communications professionals work in a variety of digital media roles before turning to communication efforts. Many companies require their communications professionals to gain between two and three years of experience before taking on the job.

Digital communications professionals typically earn at least bachelor's degrees in communications or marketing prior to entering the field.

Getting the Job

Communications professional perform a mix of roles at a company, and are paid according to experience and breadth of skills. The typical salary range for a digital communications professional in 2012 was between $45,000 and $60,000.

If you're interested in learning more about a career organizing digital outreach strategies at companies, contact schools offering degrees in marketing.