Last Updated: November 4, 2020

It wasn’t too long ago that the concept of social networking opened doors for hundreds of millions of Internet users. While originally thought up as a way for people to stay connected with each other, social networking has become a marketer’s dream.

Never before have users been so engaged in the marketing process. When consumers “like” a Facebook post or comment on a business’s page, it gives marketers data that allows them to create new campaigns and drive more interest in a product or brand.

Social network marketing specialists understand the best ways to introduce Internet users to a brand online, and drive digital marketing efforts at a company.

What do they do?

Location and Opportunity

According to, social network marketing specialists are in high demand across the country. Some of the areas most in need include:

  • New York, NY
  • San Francisco, CA
  • Chicago, IL
  • Boston, MA
  • Washington, DC

There are dozens of social networking websites on the Internet today, each tailored to specific interests and demographics. Social network marketing specialists evaluate who the users of a social network are, if the user fits their target audience, and determine how to convince that user to visit a business’s social network page.

Building a social network presence is a long-term investment, one that might not initially pay off. Users prefer joining established networks, meaning it’s the social network marketing specialist’s job to build up buzz for a business online.

By promoting special offers for “liking” a page, or creating online contests, they increase the amount of users who support a business’s social network page. This has a snowball effect, and as more users join the page, the quicker the word gets out about the page itself. Helping them through this process are other marketing professionals, including:


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Social network marketing specialists are sometimes hired as entry-level employees. As long as the candidate has an interest in all things digital, a commitment to social networking, and knowledge of the best online marketing practices, they have potential to excel in the position.

Most social network marketing specialists earn at least bachelor’s degrees in communications or marketing before entering the field.

Become a Social Network Marketing Specialist

Typically, social network marketing specialists earn between $47,000 and $65,000. This salary range largely depends on where a specialist is working. Those who work in corporate offices and oversee larger campaigns stand to earn higher wages.

If you’re interested in learning more about a career in social networking, contact schools offering degrees in marketing.